Showing posts with label european. Show all posts
Showing posts with label european. Show all posts

Friday, August 21, 2009

Loewy: Where You'll Never Leave Well Enough Alone


Raymond Loewy (1893-1986), often referred to as the father of industrial design, was the genius behind the iconic Lucky Strike logo and Coca Cola bottle. He's also credited for originating a (design) technique called streamlining, calling the concept "beauty through function and simplification."

I think those idea and concept are truly applied to Loewy, a (near) authentic French-inspired bistro located in the middle of bustling Jakarta. With its open air patio, wooden flooring, aluminium ceilings, tiled walls; illuminated by dim lights and decorated by ceiling fans. It gives out a certain rustic feeling yet intertwined with a chic modern buzz at the same time. The place emanates a timeless appeal, just like Raymond Loewy's designs.

Cheers! To Cork & Screw.

Wine. That velvety liquid regarded as luxury here. That sexy substance which could spice up any situation. Hmm…

I’ve never been a big fan of wine and have always leaned towards hard liquor more. Simply because I considered wine as too light and expensive. Thus, it is inefficient – if you know what I mean.

I would opt for wine if I were to go for a chill out time, maybe for a nice laid-back fancy dinner, which I don’t really do. Me and me friends would usually just go all out and party hard, cheaper than a fancy wine and dine. Second option is to chill at a cozy lounge and just chit-chat through the night, over wine or any cocktails of course.

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