Raymond Loewy (1893-1986), often referred to as the father of industrial design, was the genius behind the iconic Lucky Strike logo and Coca Cola bottle. He's also credited for originating a (design) technique called streamlining, calling the concept "beauty through function and simplification."
I think those idea and concept are truly applied to Loewy, a (near) authentic French-inspired bistro located in the middle of bustling Jakarta. With its open air patio, wooden flooring, aluminium ceilings, tiled walls; illuminated by dim lights and decorated by ceiling fans. It gives out a certain rustic feeling yet intertwined with a chic modern buzz at the same time. The place emanates a timeless appeal, just like Raymond Loewy's designs.

